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Marketing Email Builder - Digital Content Ops Mgr (Salesforce Marketing Cloud req'd) - Indianapolis, IN or Mason, OH preferred (PS15515)

Business Support
PS15515 Requisition #
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Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.


This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.


Preferred Locations:  Indianapolis, IN office or Mason, OH office.


The Digital Content Operations Manager is responsible for assisting the Digital Marketing Operations Managers with day to day development of email campaigns and SMS text executions; helps align data and user journeys with email campaigns. Note: This role is email development only, no website or microsite development, and no formal people-management responsibilities.  Primary duties include, but are not limited to:

  • Develops email and SMS campaigns in Salesforce Marketing Cloud.
  • Will manage multiple email campaigns while ensuring all content matrixes align with Anthem’s campaign engine.

  • Create UX/ UI within brand standards leveraging strong developer language knowledge, including HTML, Javascript, and MSQL.

  • Oversees the digital content change process. 
  • Drives improvements in change, incident, and request management processes. 

  • Acts as the client support advocate, leads operational staff to meet defined SLAs, set priorities and drive team members to deliver projects within defined timelines. 

  • Establishes the customer relationship management best practices employed by the digital content operations team. 

  • Contributes to the digital content excellence and identifies training needs for skill building.

  • May serve as a lead role and have dotted line resource accountability. 


  • BA/BS degree; 5+ years experience working in digital content operations in complex, regulated industries, or combination of education and experience which would provide an equivalent background.

  • Proficiency in using Salesforce Marketing Cloud

  • Strong developer language knowledge including AMPscript, ExactTarget, HTML, Javascript, MSQL are required.

  • Ability to understand, adapt, and create a UI/UX that compliments Anthem brand standards.

  • Development - Fluent in working in a-fast paced environment, managing multiple projects.

  • Ability to understand content matrix excel spreadsheets and build out variable data points within email.


Preferred skills:

  • Expertise in Salesforce Marketing Cloud coding, including AMPscripting.

  • SMC certification preferred.

  • ExactTarget, Email Journeys, Email Deployment at large scale sends

  • Waterfall and Agile workflow experience, strong emphasis with agile understanding and knowledge.

  • Agile Certification a strongly preferred.

  • Prior B2C or direct to consumer experience in digital is preferred in combination with communications or a marketing background. 

  • Strong delegation and interdepartmental negotiation skills.


Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2018 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. An Equal Opportunity Employer/Disability/Veteran.

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