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Your Talent. Our Vision. At Anthem, Inc., the Government Business Division is focused on serving Medicaid, Medicare and uninsured individuals. Our commitment and focus on government health programs is the foundation upon which we’re creating better care for our members, greater value for our customers and better health for our communities. Join us and together we will drive the future of health care.


Join one of the fastest growing businesses in a company with the largest and most successful Medicaid business in the nation. The associate in this position will be supporting members enrolled in the Iowa and Minnesota Medicaid Program.

This position can be located in Des Moines, IA and/or Eagan, MN

As a member of our Central Region Marketing Leadership team, the Director, Medicaid Marketing will be accountable for executing marketing strategies in a multi-state (Iowa and Minnesota) Medicaid Health Plans environment. This leader will work in conjunction with other Medicaid Health Plans, key business partners, and key corporate staff all to enhance national corporate branding efforts. This position will also develop objectives, policies and programs for marketing activities that directs and coordinates the efforts of marketing associates toward the accomplishment of corporate and key partnership objectives.

Primary duties may include, but are not limited to

  •  Coordinates with key partner marketing leadership to ensure alignment of  strategy and tactics.
  •  Strategically plans and executes strategies, outreach and education activities for products to extend and increase membership growth and marketing.
  •       Executes and leads a team on short and long-term strategic directives for the corporation, plans campaigns and programs to meet goals; reviews department performance in relation to established goals, implementing changes to effect improvement or react to a change in the organization or industry.
  •    Researches and evaluates trends related to membership growth patterns.
  •      Develops, recommends and presents short and long-term outreach strategies; develop projections of estimated usage and cost benefits of services.
  • Maintains and constantly improves the corporation’s competitive position and ensures maximum productivity within budget guidelines.
  • Prepares presentations regarding marketing and outreach programs for senior management groups.

  • Develops and maintains favorable relationships with key decision-makers and influencers in the community.

  • Develops and recommends department operating budgets; reviews and revises financial reports, and prepares departmental statistics.

  • Directs and coordinates activities of the marketing operation in accomplishing corporate outreach activities, and periodically evaluates and reports results.

  • Ensure compliance with state and municipal laws, rules, and guidelines for marketing and outreach; organizes and directs training and orientation for all associates.

  • Develops, approves and/or secures approval of objectives, policies and programs for corporate marketing activities, and evaluates and reports results.

  • Directs outreach planning and activities, which includes maintaining favorable relations with members, analysis of competitive products and outreach techniques, consumer research, marketing legislation, outreach budget and goals.

  • Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback.

  • Identifies and implements activities/services that promote member attendance and participation, member retention and growth, member health education and promotion.

  • Develops education materials which address the cultural and educational diversity of membership.

  • In partnership with Marketing Communications, responsible for identifying appropriate media opportunities and developing media relationships to assist in developing brand recognition.

  • Participates in appropriate Board(s) and or committee(s) which will assist in the development of brand recognition.

  • Other duties as requested or assigned. 



·         Bachelor’s Degree in Marketing, Business Administration or similar field.

·         Years and Type of Experience: 10 years of sales, marketing or healthcare experience.

·         5 years of experience in a supervisory level.

·         Proven track record of designing, developing and managing sales, marketing, and community relations functions. Knowledge of Protocols and Process Regulations.


·         Master’s Degree in Business, Health Care Administration or a similar field.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.


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