This job posting isn't available in all website languages


PS14603 Requisition #
Apply for Job
Share this Job
Sign Up for Job Alerts

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.


This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.


Location: This position will be office-based and can be located in Chicago, IL; Mason, OH; or Indianapolis, IN.


Content Marketing Manager / Strategist, Member Communications Strategy & Performance


Our team is on a mission to use storytelling to help consumers live healthier lives – and understand how their health benefits work. We’re looking for an expert content marketer who is just as passionate as we are to join us. Do you have the heart of a storyteller who can find stories in everyday topics; the nose of an editor who can develop and inspire fresh ideas and also find right angle for business-driven topics; the eye of a copyeditor with a keen attention to detail; and the analytic mind of a digital marketer. If so, we have an exciting opportunity to manage every aspect of our consumer blog – from strategy to analytics – and the dissemination of its content, which includes oversight of the blog’s member newsletter.


The primary responsibilities of our Marketing Communications Manager include; but are not limited to the following:

  • Oversee Anthem’s consumer blog and its member newsletter(s), serving as an advocate for our content marketing practice and helping the organization understand the value of its contributions.

  • Establish and manage editorial calendar that is aligned to seasonal and business priorities.

  • Drive editorial planning with internal partners including Clinical, Specialty, Health and Wellness, Product, as well as SEO, Brand and Corporate Communications

  • Establish and manage editorial calendar that is aligned to seasonal and business priorities.

  • Oversee all aspects of content creation including managing creative partners, facilitating workflow, reviewing and uploading content, and managing budget.

  • Produce monthly member newsletter.
  • Ensure content adheres to internal requirements including brand voice, content strategy and blog guidelines, as well as overall best practices for optimal content consumption.

  • Review and refine metadata.

  • Build and manage blog Sharepoint site.

  • Provide strategic support to internal partners by proactively offering relevant blog content and other content-related guidance that may be used to bolster other member campaigns.

  • Support monthly reporting as needed and gather analytics from social, email and portal.

  • Track distribution of content usage across Anthem channels (social, email, portal, etc.)

  • Produce quarterly metrics reports.

  • Partner with marketing operations team on necessary technical and design updates.


  • BA/BS degree
  • 8+ years of experience in some combination of content marketing, content strategy, PR and journalism

  • A strategic thinker who takes initiative and solves problems

  • Experience managing all aspects of content development, publishing and distribution including email, social (organic and paid), native advertising

  • Understanding and working knowledge of SEO and email best practices

  • Proven history of driving initiatives from conception through execution

  • Experience within the healthcare, insurance or financial industries a plus

  • Experience with content marketing platforms preferred

  • Ability to lead projects with minimal supervision


Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2018 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. An Equal Opportunity Employer/Disability/Veteran.

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions

Career Areas

At Anthem, Inc., there are many ways to make a difference. Here, the skills and passions of thousands come together, creating an impressive force with the power to change lives and the future of health care.



Contribute to analysis that impacts the financial future and well-being of our stakeholders, customers and the health care industry.

Read More

Find a Career

Administrative and
 Business Support

Use your exceptional organizational and interpersonal skills to help ensure the consistent, quality-driven performance of a consumer-centric industry leader.

Read More

Administrative Careers

Business Support Careers


Business Development and Sales

Be the embodiment of our "Easy-to-do Business With" Value, by treating our customers the way you would want to be treated and providing simple solutions that are easy to understand.

Read More

Business Development Careers

Sales Careers

Communications and Marketing

Lead the development of new messaging, products and innovations that continuously improve the value of our offerings to customers.

Read More

Communications Careers

Marketing Careers


Customer Care

Become the ultimate customer advocate. Share your expertise and help customers maximize the value of the tools and resources we provide.

Read More

Find a Career

Digital Transformation and Enablement

If you are eager to develop innovative digital products in healthcare and make a difference in people's lives, join our Digital organization and help us change the face of healthcare together.

Read More

Digital Solutions Careers

Digital Technologies Careers



Bolster the strategic objectives of a Fortune 50 industry leader, while supporting the tenet of financial integrity that is fundamental to Anthem, Inc.'s Purpose, Vision and Values.

Read More

Find a Career

Health Care Analytics

Provide strategic analysis that impacts business decisions, improves efficiency and drives innovation.

Read More

Find a Career


Human Resources

Lead our workforce and workplace talent strategies, to accomplish our vision to be recognized as America’s valued health partner.

Read More

Find a Career

Information Technology

Lead our workforce and workplace talent strategies, to accomplish our vision to be recognized as America's valued health partner.

Read More

Find a Career


Metrics & Data

Leverage your talents to make a difference in people's lives, by providing innovative, data-driven solutions that can measure and track progress in our members' health.

Read More

Find a Career


Drive the future of health care, by helping us improve health outcomes and quality of life for our associates, members and communities.

Read More

Find a Career


Work in areas of specialty as varied as Life & Disability Underwriting, Pre-Sales, Retention and Implementation, Risk Analysis and Medical Evidence Underwriting.

Read More

Find a Career


Stretch your analytic problem-solving skills while working on enterprise-level projects and cross-functional teams.

Read More

Find a Career

View All Jobs

Temporary Contract Opportunities


At Anthem, we’re in the business of taking care of people. In fact, everything we do is aimed at creating positive outcomes that make a difference in peoples’ lives, which of course includes our family of associates.

Learn More

Student Programs

Anthem continues to demonstrate the kind of visionary leadership needed to drive the future of health care. Our efforts and accomplishments have been recognized by numerous leading publications and organizations.

Learn More

Military and
 Veteran Careers

As one of America’s largest health benefits companies, we have a profound appreciation for service. Our organization proudly supports our nation’s active, reserve and veteran military service members and their spouses.

Learn More

Why Choose Anthem

Why is Anthem a respected industry leader? Our standards are high – for the service we provide our members and the support we show our associates. Every day, we answer the call – to do the right thing and to treat others with respect. This is the sense of purpose that leads Anthem to thrive, and which will ensure our future success, and yours.


Life at Anthem

How often do you get the chance to do something truly life-changing? If you work with us the answer is ... every day. Our determination to drive the future of health care is ambitious, but so are our people.

Learn More

Diversity & Inclusion

Diversity and inclusion play a major role in our success, because it’s more than just a philosophy to us, it drives our power to innovate. From our corporate culture and strategic partnerships, to our commitment to our associates, our customers and communities, diversity is foundational in everything we do.

Learn More