Job Details

Dir Medicaid Plan Marketing

September 12, 2017


Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America’s leading health benefits companies and a Fortune Top 50 Company.

Integrate strategies that increase membership through alternative sources, such as faith based marketing and circle of life initiatives. Develop and execute strategies in conjunction with other Plans and Corporate key staff to enhance national corporate branding efforts. Develop objectives, policies and programs for marketing activities that directs and coordinates the efforts of marketing associates toward the accomplishment of corporate objectives. Maintains and constantly improves the corporations competitive position and ensures maximum productivity within budget guidelines. PRIMARY RESPONSIBILITIES:

1.Strategically plans and executes strategies, outreach and education activities for products to extend and increase membership growth and marketing.
2.Develops short and long-term strategic directives for the corporation, plans campaigns and programs to meet goals; reviews department performance in relation to established goals, implementing changes to effect improvement or react to a change in the organization or industry.
3.Researches and evaluates trends related to membership growth patterns.
4.Develops, recommends and presents short and long-term outreach strategies; develop projections of estimated usage and cost benefits of services.
5.Prepares presentations regarding marketing and outreach programs for senior management groups.
6.Develops and maintains favorable relationships with key decision-makers and influencers in the community.
7.Develops and recommends department operating budgets; reviews and revises financial reports, and prepares departmental statistics.
8.Directs and coordinates activities of the marketing operation in accomplishing corporate outreach activities, and periodically evaluates and reports results.
9.Ensure compliance with state and municipal laws, rules, and guidelines for marketing and outreach; organizes and directs training and orientation for all associates.
10.Develops, approves and/or secures approval of objectives, policies and programs for corporate marketing activities, and evaluates and reports results.
11.Directs outreach planning and activities, which includes maintaining favorable relations with members, analysis of competitive products and outreach techniques, consumer research, marketing legislation, outreach budget and goals.
12.Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback.
13.Identifies and implements activities/services that promote member attendance and participation, member retention and growth, member health education and promotion.
14.Develops education materials which address the cultural and educational diversity of membership.
15.In partnership with Marketing Communications, responsible for identifying appropriate media opportunities and developing media relationships to assist in developing brand recognition.
16.Participates in appropriate Board(s) and or committee(s) which will assist in the development of brand recognition.
17.Other duties as requested or assigned


EDUCATION AND EXPERIENCE: Education Required: Bachelors Degree is required. Preferred:Masters Degree in Business, Health Care Administration or a similar field preferred.

Years and Type of Experience Required: 10 years of sales, marketing or healthcare experience.5 years of experience in a supervisory level.Proven track record of designing, developing and managing sales, marketing, and community relations functions
Knowledge of Protocols and Process Regulations.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at EOE. M/F/Disability/Veteran.

*WARNING : Please beware of phishing scams that promote work-at-home opportunities and which may also pose as legitimate companies. Please be advised that an Anthem recruiter will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for a role with our company. All of our careers require that you first complete an online application.